With Gratitude

It is tradition at Airbnb to punctuate the end of the year with gestures and statements of gratitude. In the past, we celebrated the year end by hosting traditional holiday parties that bring people together for a night of revelry. In 2017, we evolved our approach. We created an experience that was more aligned with our values, that had a more lasting impact than a one-night event. The Ground Control team hosted a “With Gratitude” campaign centered mostly around monetary donations, volunteering, and humble celebrations. I collaborated with Lenoard to create 5 illustrations that focus on how we show gratitude to each other and ourselves. Each year I expand this system with more illustrations and icons such as culture celebration objects, rituals, etc. From this art we have created marketing materials, swags, and events using this system in every office around the globe.

Audience
6000+ Employees around the world

Collaboration Artist
Leonard Peng

Production Lead Ali Lovell, Carrie Kissell