Core Values Awards —
Be A Cereal Entrepreneur 2021
In 2019 Airbnb launched the first ever Be A Cereal Entrepreneur Awards. These awards were aimed at recognizing five individuals who embodied the Be A Cereal Entrepreneur behaviors and had a significant impact on one of the company stakeholder groups. Over the course of one month I collaborated with two of the founders, Brian Chesky and Joe Gebbia, to develop and launch this recognition award program.
Production Lead Ali Lovell
Art Direction
Marketing
Product Design
Motion Graphics
Award Marketing and Annoumiation process
Inspired by the “How airbnb was founded” story, I borrowed the cereal element to build a system around dots and grids. I created assets such as motion graphics that were used on digital displays around offices, as well as a poster series with a CTA to nominate.
