Precious Beer 贵酒

Precious Beer JP’s marketing angle is all about making women look young and beautiful, so I developed a direction around that concept, called”Skin.” Before delving into the design, I researched ancient Japanese art, specifically brush strokes, and tattoo culture. The final design was “tattooed” on the bottle with red and black ink and a gold type label to achieve the effect of a balance between brush strokes and tattoo patterns. The six-pack holder was also created with sparse coverage so the entire bottle could be exposed.

Instructor: Thomas McNulty